Public Awareness and anti-drug campaigns
are a method of information, message delivery and social marketing to the general public and focused. It aims to provide awareness, knowledge and skills to students, adolescents, youth, families, communities and society on ‘Better Prevention’, the dangers and effects of drug abuse. This campaign requires well -planned and comprehensive planning so that it can be understood and felt by all walks of life so that they rise up against drug abuse, gain and maintain community support in the fight against dangerous drug abuse.
The use of mass media for the delivery of awareness messages is crucial so that it reaches a large number of targeted media users through mass communication. The delivery of public awareness and anti -drug campaigns used five mediums, namely electronic media, print media, face -to -face media, social media and external media.
Objective
- Provide awareness to the community about the dangers of drug abuse and its impact on health.
- Change the attitude and behaviour of society to continue to avoid themselves and their families from drug addiction.
- Gain and maintain the support of the people to rise together against drugs.
Electronic Media
Campaign through the broadcast media either government or private stations through television and radio channels. It focuses on listeners both on the mainstream and state level. Among the materials broadcast on television are anti-drug advertisements, community service announcement (PSA), short dramas. While the material via radio is community service messages (PSA), songs and jingles.