How Pepsi Max Leveraged TikTok Filters for a Viral Marketing Campaign"

In 2020, Pepsi Max launched a successful marketing campaign on TikTok called "Refresh Your Pepsi Max Moment." The campaign aimed to increase brand awareness and engage with the younger generation using the popular social media platform.

To achieve this, Pepsi Max created a branded TikTok filter that allowed users to virtually interact with a Pepsi Max can. The filter used augmented reality to place the can on the screen, and users could interact with it by tapping the screen or moving their head.

The campaign encouraged users to create their own videos with the Pepsi Max filter and participate in a dance challenge, where they had to follow specific dance moves while interacting with the Pepsi Max can. To increase the campaign's reach, Pepsi Max partnered with several TikTok influencers who promoted the challenge and the filter to their followers.

The campaign was a massive success, as it garnered millions of views and thousands of user-generated videos featuring the Pepsi Max filter. The engaging and interactive nature of the filter helped the brand connect with a younger audience and create buzz around their product.

As a result, Pepsi Max's TikTok campaign not only increased brand visibility but also fostered a sense of community among its audience. It demonstrated the power of leveraging TikTok filters to create engaging and memorable marketing campaigns, showing that AR filters can be an effective tool for businesses seeking to expand their reach and captivate their target market